DARPA Plan X

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Key results

140k sq.ft

120+ million

48+ hours

104ft. tall

of fully connected and immersive digital platforms, custom designed to engage audiences, heighten brand awareness and elicit a sense of discovery.

individual LED pixels displaying vivid color and capable of operating complete unison across the District via integrated content management system.

of bespoke, artistic and awe-inspiring content we helped concept, design and integrate into a strategically curated, 24-hour run of show.

and almost 90 feet wide, the Media Wall at the AT&T Discovery District captivates audiences of all ages and is one of the largest of its kind in the U.S.

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The Ecosystem

The various digital platforms within the AT&T Discovery District can strategically be used independently, or in unison as part of a much larger takeover experience. This provides AT&T with the ultimate flexibility to maximize the use of the space, while allowing for unique moments to drive revenue for retail and food and beverage venues.

Press

Inside DARPA's "Plan X" For Cyberwar - Fast Company

DARPA's Plan X Gives Military Operators a Place - Defense.gov

DARPA Looks to Make Cyberwar Routine with Secret "Plan X" Wired.com

Plan X Harnesses Collaboration, Innovation to Build Mission - Army.mil

Plan X: DARPA's Revolutionary Cyber Security Platform - Informationweek.com