AT&T Discovery District

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Key results

140k sq.ft

120+ million

48+ hours

104ft. tall

of fully connected and immersive digital platforms, custom designed to engage audiences, heighten brand awareness and elicit a sense of discovery.

individual LED pixels displaying vivid color and capable of operating complete unison across the District via integrated content management system.

of bespoke, artistic and awe-inspiring content we helped concept, design and integrate into a strategically curated, 24-hour run of show.

and almost 90 feet wide, the Media Wall at the AT&T Discovery District captivates audiences of all ages and is one of the largest of its kind in the U.S.

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The Ecosystem

The various digital platforms within the AT&T Discovery District can strategically be used independently, or in unison as part of a much larger takeover experience. This provides AT&T with the ultimate flexibility to maximize the use of the space, while allowing for unique moments to drive revenue for retail and food and beverage venues.

The Wall

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