AT&T Discovery District
2017-2021
Client
AT&T and Time Warner
The Challenge
The Discovery District is the Global Headquarters for AT&T and represents a global and local beacon for AT&T’s business and brand. Located in downtown Dallas, the Discovery District is made up of a diversity of digital and physical experiences including a large media wall, connected lighting and sound, green space, dining and a stage that work together to create an immersive and entertaining public space.
The district acts as a hub for AT&T business, while simultaneously creating a new urban attraction for the city of Dallas. It’s a space where humanity, technology, media and telecommunication intersect.
Innovating at the intersection of technology, media, and culture, AT&T partnered with Gensler to rethink its headquarters’ role as a monumental and magnetic new public space for downtown Dallas.
My role
I served as Creative Director, overseeing the development from initial concept sketches to final installation. During this time I led a team of designers, researchers, and technologists in collaboration with architects and artists to bring the Discovery District to life.
The Results
“By far the best team I’ve ever worked with. They truly understood the look I was going for and completely nailed it!”
What is the use of a house if you haven’t got a tolerable planet to put it on?
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140
square feet of fully connected and immersive digital platforms, custom designed to engage audiences, heighten brand awareness and elicit a sense of discovery.
120
million individual LED pixels displaying vivid color and capable of operating complete unison across the District via integrated content management system.
48
hours of bespoke, artistic and awe-inspiring content we helped concept, design and integrate into a strategically curated, 24-hour run of show.
104
tall and almost 90 feet wide, the Media Wall at the AT&T Discovery District captivates audiences of all ages and is one of the largest of its kind in the U.S.
Before Salient
Hand rolling code is fun sometimes, but not ideal for getting projects done quickly or allowing clients to maintain pages.
With Salient
Salient provides you a highly customized version of Visual Composer bundled with unique elements all available for use via the drag & drop interface.
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Refreshingly unique workspace locations
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A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. They live.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. They live.
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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.
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The Globe is the most explicit interpretation of the brand. People begin interacting with the it the moment they set foot on the platform.
Their movements trigger responses in both light and sound. The responses vary by the number of occupants, their distance from each other, and their location in the field. By default, the colors of the globe are harmonized with the other digital platforms so that visitors are struck by the unity of the space. The lights, motion, and even sounds can relate to content on the media wall or in the lobby.
The stage can also serve as an interactive platform that effects the entire plaza environment. Musicians playing inside the globe will be able to send pulses of color and motion across the trellis, up the media wall, and even into the lobby.
